Analysis of Digital Marketing Based on Trust-Based System (Velar Blockchain) in MSMEs: A Case Study of Dapur Ma' Nay

ema harifa anhar

Abstract


ABSTRACT

This research aims to analyze and integrate the application of Velar blockchain technology into the digital marketing strategy of culinary Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, specifically in Samarinda. The case study focuses on the culinary MSME, Dapur Ma’ Nay, located in Samarinda, East Kalimantan. In the era of economic digitalization, MSMEs face challenges such as limited access to technology, lack of transaction transparency, and low efficiency in digital promotion. Using a descriptive-qualitative approach, this study combines empirical data from field observations with the theory of decentralized digital finance (DeFi) championed by the Bitcoin Layer-2 (Stacks) based Velar protocol. The findings indicate that the integration of the Velar system can provide transaction efficiency, enhance customer trust through blockchain transparency, and strengthen the effectiveness of tokenization-based digital promotion. This research contributes to the development of an MSME digital marketing model that is adaptive to financial technology innovation

Keywords


Blockchain; Velar; Digital Marketing; Culinary MSMEs; DeFi; Financial Innovation.

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References


REFERENCES

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