PERLINDUNGAN KONSUMEN TERHADAP INFORMASI YANG TIDAK SESUAI DENGAN PROMOSI PERIKLANAN
Advertising as a means of promoting products or offers from business actors to potential consumers. Ads are made as attractive as possible so that potential consumers are interested in buying and using them. However, sometimes advertisements are used by business actors to seek profit only, but in reality, the products being sold do not match the advertisements offered by business actors, causing losses to consumers. Information that is incompatible with advertising promotion is false, misleading, and dishonest information through advertisements, which is a violation of consumer rights. Business actors through advertisements promote goods and/or services with information that is excessive, and the information submitted is not in accordance with the condition and condition of the original product. Ads that contain false information, then the act meets the criteria of a crime called fraudulent misrepresentation. Prohibition of providing false information is regulated in Article 8 paragraph (1) letter f and Article 10 of Law Number 8 the Year 1999. Legal sanctions for business actors who provide information inconsistent with advertising promotions are in the form of imprisonment for a maximum of 5 (five) years or a maximum fine of IDR 2.000.000.000,00 (two billion rupiahs), which is regulated in Article 62 of Law Number 8 of 1999, and additional penalties as provided for in Article 63 of Law Number 8 of 1999 may also be imposed.
Keywords: Advertising, Consumer Protection, Information, Promotion
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