MEDIA DAN KESETARAAN GENDER
Abstract
Essentially, advertising in real is a message that send by communicator to communicant. Advertising as a tool for services or products to be come closer to consumer or target market in real has not have gender perspective. In reality, role of men and women always makes men be higher than women sometimes ‘live’ at advertising.
Key words: advertising, gender equalities
References
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Sumber Lain
Kekuasaan Patriarkhis Mendominasi Pemberitaan yang Menyudutkan Perempuan, http://www.jurnalperempuan.com, Senin, 01 Mei 2006, diunduh tgl. 16 Mei 2006
Kritik Sinetron Indonesia Menyoal Tayangan Sampah di Televisi’, http://bincangmedia.wordpress.com, diunduh tanggal 25 Maret 2011
Kurnia Ningsih, Perbenturan kesadaran kritis perempuan dengan ideologi patriarki: analisis tiga novel Barbara Taylor Bradford, Perpustakaan UI, Disertasi S3, diunduh tgl. 11 Mei 2011
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Mariana Amiruddin, Media Hancurkan Persepsi Tubuh Perempuan, http://www.jurnalperempuan.com, diunduh tgl. 21 April 2006
*.Dosen PNS Dpk Stikom Mahakam Samarinda
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