PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA ERAMART JALAN PELITA KOTA SAMARINDA

Abstract

Cakra Aditya, Effect of service quality and price on Eramart customer satisfaction at Pelita Street, Samarinda City. Under the guidance of Mrs. Elfreda Aplonia Lau as the first supervisor and Mrs. Ida Rahmawati as the second supervisor

The formulation of this research problem is (1) Does service quality have a significant effect on Eramart customer satisfaction on Pelita street Samarinda City, (2) Does the price have a significant effect on Eramart customer satisfaction on Pelita street Samarinda City, (3) Does service quality and price have a significant towards consumer satisfaction at Eramart on Pelita street Samarinda City.

            The theoretical basis of this research is marketing management that focuses on service quality, price, and customer satisfaction. The analytical tool used is multiple linear regression analysis.

    The hypothesis in this study is (1) Service quality significantly influences Eramart's customer satisfaction on Pelita street Samarinda City, (2) Price significantly influences Eramart's customer satisfaction on Pelita street Samarinda City, (3) Service quality and price significantly influence Eramart's customer satisfaction on Pelita street Samarinda City.

The results showed that service quality variables significantly influence customer satisfaction on Eramart Pelita street Samarinda City. Price variable significantly influences consumer satisfaction on Eramart Pelita Street Samarinda City. Service Quality and price significantly influence consumer satisfaction on Eramart Pelita street Samarinda City.