ANALISIS LINGKUNGAN SITUASIONAL TERHADAP PEMILIHAN TEMPAT BERBELANJA DI MINIMARKET lNDOMARET DI JL. P. SURYANATA OUTLET NO. 2 KOTA SAMARINDA

Muhammad Aldi Ripani 1, Robin Jonathan 2, Taghfirul Azhima Yoga 3

Abstract


Muhammad Aldi Ripani, Situational Environmental Analysis of the Choice of Places to Shop at the Indomaret Minimarket on Street Pangeran Suryanata Outlet No.2 Samarinda City. Under the guidance of Mr. Robin Jonathan as the first mentor and Mr. Taghfirul Azhima Yoga Siswa as the second mentor.

The purpose of this study includes knowing 1) the physical environment influences the selection of shopping places. 2) The social environment influences the selection of shopping places. 3) Time perspective influences the choice of shopping place. 4) Purchase objectives affect the selection of shopping places. 5) The preceding situation has an effect on the selection of shopping places. 6) Physical environment, social environment, time perspective, purchase objectives and conditions that precede together affect the selection of shopping places.

The population type of this study is unknown population. The population consists of all those who shop at Indomaret on Street Pangeran Suryanata Outlet No.2 Samarinda City. The sampling technique used in this study was through a non probability sampling approach, namely purposive sampling with a total sample of 100 people using calculations using the Lameshow formula. This study uses a multiple linear regression analysis tool with the F test and t test using the SPSS V23 program.

            The results of this study indicate that 1) The physical environment does not have a significant effect on the selection of shopping places. 2) The social environment has a significant influence on the selection of shopping places. 3) Time perspective has a significant influence on the selection of shopping places. 4) The purpose of the purchase has a significant influence on the selection of shopping places. 5) The situation that precedes does not have a significant influence on the selection of shopping places. 6) Physical environment, social environment, time perspective, purchase purpose, predating conditions together have a significant effect on the selection of shopping places

Keywords


Physical Environment, Social Environment, Time Perspective, Purchase Objectives, Priority Situation, Selection of Shopping Places

Full Text:

PDF

References


Chotimah, Husnul. 2010. Analisis Aksibilitas Konsumen Pada Pasar Tradisional dan Pasar Modern (studi Pada Pasar Tradisional Wonokromo dan Dtc/Darmo Trade Center Surabaya). Skripsi S1 Jurusan Manajemen Universitas Islam Negeri Maulana Malik Ibrahim Malang.

Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Diponegoro.

Lestari, Sri Umi. 2011. Situasi Pembelian Pengaruhnya Terhadap Keputusan Pembelian Konsumen Pada Factory Outlet Renariti Bandung. Jurnal Manajemen Universitas Komputer Indonesia, 1(1): h;1-17.

Mintarti Rahayu, 2011. Mediasi Keputusan Pembelian pada Pengaruh Faktor Situasional dan Faktor Produk Terhadap Kepuasan Konsumen Supermarket di Kota Kupang, Volume 10.

Misbahudin, Iqbal Hasan, 2013, Analisis Data Penelitian Dengan Statistik, Bumi Aksara, Jakarta.

Riduwan. 2012. Metode & Teknik Menyusun Proposal Penelitian. Alfabeta, Bandung.

Sukmantara, Wayan. 2014. Pengaruh Lingkungan Situasional Terhadap Pemilihan Tempat Belanja Minimarket Di Kota Denpasar, Fakultas Ekonomi dan Bisnis Universitas Udayana, h; 694-713.

Sutisna, 2012, Perilaku Konsumen dan Komunikasi Pemasaran, Edisis kedua, Remaja Rosdakarya. Bandung.

Sumarwan, U. 2009. Perilaku Konsumen. Ghalia Indonesia. Jakarta




DOI: https://doi.org/10.31293/ekm.v9i3.4897

Refbacks

  • There are currently no refbacks.