Analisis Peramalan Penjualan Produk Sandal Dan Sepatu Di PT. Ramayana Lestari Sentosa Tbk, Cabang Samarinda Central Plaza

Abstract

PT. Ramayana Lestari Sentosa, Tbk is one of the companies engaged in the retail store chain business in Indonesia. To meet market needs, the company must know how much sales forecast (forecasting) so that the company can market the goods in accordance with the sales that have been predicted.

The purpose of this study is to analyze and find out the increase in sales of sandals and shoes at PT. Ramayana Lestari Sentosa Tbk. Samarinda Central Plaza branch in 2021.

The theoretical basis of this research consists of financial management, sales and forecasting. The data collection technique was carried out using secondary data taken from data on sales of sandals and shoes at PT. Ramayana Lestari Sentosa Tbk, Samarinda Central Plaza Branch. The analytical tool of this research uses regression analysis using the Least Square method (least square).

The results of the research conducted by the author for 2016 sales of sandals and shoes amounted to Rp. 22,006,749,068. In 2017 sales of sandals and shoes decreased by Rp. 13,106,370,978. For 2018 sales of sandals and shoes increased from the previous year, which was Rp. 17,074,030,876. However, in 2019 and 2020 sales of sandals and shoes decreased, namely in 2019 by Rp. 16,936,107,605 and in 2020 it is Rp. 8,398,017,640. Meanwhile, in 2021, the forecast for sales of sandals and shoes at the Ramayana Department Store Samarinda Central Plaza branch will increase compared to the previous year, which was Rp. 8,487,937,343.7 because the Ramayana Department Store continues to improve sales promotions such as Warehouse Wash, Back To School, Lebaran Assault, and Surprise Prices on social media such as Facebook, Instagram, WhatsApp, YouTube and on shopping sites such as Lazada, Shopee, Bukalapak, Tokopedia, Zalora and Ramayana Member Card.