Pengaruh Produk, Harga, Promosi, dan Lokasi terhadap Minat Berkunjung di Rumah Ulin Arya Samarinda

Abstract

Riski Darmawan, The Influence of Products, Prices, Promotions, and Location on Visiting Interest at the Ulin Arya Samarinda House (under the guidance of Mrs. Mardiana as the 1st Mentor and Mr. Sarwo Eddy Wibowo as the 2nd Mentor)

            This study aims to determine and analyze the effect of Product, Price, Promotion, and Location on Visiting Interest at Rumah Ulin Arya Samarinda.

            The population in this study were all visitors who came to Rumah Ulin Arya Samarinda. The sampling technique used purposive sampling method, namely the sample selected with certain criteria in terms of the respondent at least having made 2 visits to the Ulin Arya Samarinda House. Hypothesis testing using descriptive analysis methods, statistical analysis methods consisting of multiple linear regression analysis, partial significance testing (t test), testing the coefficient of determination (R2), and simultaneous significance testing (F test).

            The results showed that partially (t test) the variables of product, price, promotion, and location each had a positive and significant effect on the interest in visiting the Ulin Arya Samarinda House. Based on the F test, it shows that the influence of the independent variables (product, price, promotion, and location) simultaneously or simultaneously has a positive and significant effect on the interest in visiting the Ulin Arya Samarinda House