PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK TERHADAP MINAT BELI DI JANJI JIWA SAMARINDA

Abstract

You will be able to find out more about how to find out and analyze the influence of digital marketing and innovative products on interest in buying Soul Promise in Samarinda as well as knowing and analyzing the influence of digital marketing and innovative products simultaneously on buying interest in Soul Promise in Samarinda.

These are the most important things in the world, like digital marketing and product innovation and purchasing interest. Primary data collection techniques. Primary data in this research was obtained from questionnaires filled out by respondents directly and observations made by researchers.

The results of this research show that digital marketing has a positive regression coefficient value. Indicators in digital marketing have a significant influence on purchasing interest in Janji Jiwa Samarinda, innovative products obtain a positive regression coefficient value. Indicators on innovative products have a significant effect on interest in buying Samarinda soul promise coffee. Digital marketing and innovative products available for sale. This means that the greater the value of digital marketing and product innovation, the more positive interest in buying Janji Jiwa Samarinda will increase.