PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SCARLETT WHITENING STORE SAMARINDA

Abstract

The purpose of this study is to determine and analyze the influence of products on purchasing decisions at Scarlett Whitening Store Samarinda. To determine and analyze the influence of price on purchasing decisions at Scarlett Whitening Store Samarinda, To determine and analyze the influence of promotion on purchasing decisions at Scarlett Whitening Store Samarinda, and To determine and analyze the influence of products, prices, and promotions on purchasing decisions at Scarlett Whitening Store Samarinda

The theoretical basis of this study consists of marketing management, products, prices, promotions and purchasing decisions. Primary data collection techniques. Primary data in this study were obtained from questionnaires filled out by respondents directly and observations made by researchers.

The results of the study showed that the product had a positive and significant effect on purchasing decisions at Scarlett Whitening Store Samarinda. Because the products issued by Scarlett Whitening Store Samarinda make customers want to buy products at Scarlett Whitening Store Samarinda with their uses that suit customer needs. Price has a positive and significant effect on purchasing decisions at Scarlett Whitening Store Samarinda. Scarlett Whitening Store Samarinda provides very affordable prices for customers and prices according to the goods they need. Promotions carried out by Scarlett Whitening Store Samarinda play an important role in increasing sales because in any case, the quality of a product produced will not be able to find its own market without first being promoted to its buyers. Products, prices and promotions simultaneously influence purchasing decisions at Scarlett Whitening Store Samarinda. This is because customers consider products, prices and promotions in deciding to buy products at Scarlett Whitening Store Samarinda