PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SPARE PART PADA PT GLOBALINDO MANDIRI DIESEL DI SAMARINDA

Herie Lesmana 1 Eka Yudhyani2 Nurfitriani, 3

Abstract


The aim of the research is to determine and analyze the influence of product, service quality and price together (simultaneously) on purchasing decisions at PT.  Globalindo Mandiri Diesel Samarinda.

The population in this study were consumers from PT.  Globalindo Mandiri Diesel Samarinda.  From the results of the pre-survey conducted by researchers, it is known that the number of regular customers of PT.  Globalindo Mandiri Diesel Samarinda is unknown.  In this research, the number of independent variables is 3, so the research sample is consumers who shop at PT.  Globalindo Mandiri Diesel Samarinda numbered 100 people with more than one purchase.

 Based on the research results, Product Quality has a significant and positive effect on consumer purchasing decisions at PT Globalindo Mandiri Diesel in Samarinda (significant value 0.000 < a = 0.05 and tcount (6,137)> ttable (2,625) at a = 0.05), and the value  The regression coefficient for product quality on purchasing decisions is 0.845.  Based on the research results, Service Quality has a significant and positive effect on consumer purchasing decisions at PT Globalindo Mandiri Diesel in Samarinda (significant value 0.000 < a = 0.05 and tcount(5,012)> ttable (2,625) at a=0.05).  and the regression coefficient value of service  

Keywords


Product Quality, Price Service Quality, Purchasing Decisions

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DOI: https://doi.org/10.31293/jma.v14i1.8814

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