ANALISIS VARIABEL FUNDAMENTAL TERHADAP HARGA SAHAM PERUSAHAAN RETAIL SAAT DAN SETELAH PANDEMI COVID-19 PERIODE 2019-2023

Abstract

The decline in a number of retail companies was forced to close their outlets and the reduction in people's purchasing power also added to the decline of retail companies. This research aims to determine and analyze the influence of fundamental variables (Current Ratio, Debt To Equity Ratio, and Return On Assets) on stock prices during and after the Covid-19 pandemic for the 2019-2023 period.

The basic theory used is that financial management is the activity of company owners and management to obtain the cheapest possible source of capital and use it as efficiently, effectively, and productively as possible in order to generate profits. This research is quantitative research with a descriptive approach, namely the approach used to explain the situation of a research object. The analytical tools used are Current Ratio, Debt to equity ratio, Return on assets and share prices. The data analysis technique used was SPSS version 25 statistics

The results of research data in this study show that partially the Current Ratio and Debt to Equity Ratio do not have a significant effect on stock prices, while Return On Assets have a significant effect on stock prices in retail companies during and after the Covid-19 pandemic for the 2019-2023 period. Simultaneously (together) the Current Ratio, Debt to Equity Ratio, and Return on Assets have a significant influence on stock prices in retail companies during and after the Covid-19 pandemic for the 2019-2023 period. Suggestions for future researchers to conduct research objects that are different from previous research, use more samples with more diverse characteristics from various sectors and extend the research period to create better data distribution, and pay attention to and consider financial ratios that are more influential against share prices to evaluate the company before finally choosing to invest in the company.