DIGITALISASI PERSPEKTIF EKONOMI DAN BISNIS TERHADAP EKSISTENSI EKRAF BERBASIS KEARIFAN LOKAL (SARUNG SAMARINDA)

Nursal Faisal, Andi Indrawati

Abstract


This journal examines the existence of the creative economy in the context of the local wisdom of Sarung Samarinda which has undergone digital transformation. In the midst of the era of globalization and the unlimited development of information technology, local wisdom has become an integral part of maintaining a sustainable local culture and economy. This research aims to analyze the contribution of digitalization in promoting the local wisdom of Sarung Samarinda from an economic and business perspective. The research method applied in this study includes a literature review. The research results indicate that digitalization opens up new opportunities to promote and commercialize local wisdom. With the help of digital platforms and social networks, creative economy actors can expand their market share, reach a global audience, and strengthen their economic resilience. In conclusion, this research emphasizes the importance of integrating local wisdom in the digital economy and business. With a deeper understanding of how to integrate local wisdom into the creative economy, we can ensure economic sustainability while preserving the rich local cultural heritage.


Keywords


Creative economy, local wisdom, digitalization economy and business

References


Ansori. (2016). Digitalisasi Ekonomi Syariah.Vol. 7 No. 1. journal.islamiconomic.or.id.

Aprilya, T. (2017). “Strategi Komunikasi Pemasaran Nadyasfashop Melalui Instagram Dalam

Meningkatkan Kepercayaan Customer Di Samarinda. EJournal Ilmu Komunikasi”, 5(1),13 23.

Darmawati. (2023). “Nilai-Nilai Kearifan Lokal Sarung Tenun Samarinda: Studi Potensi Ekonomi Kreatif Perempuan Samarinda dalam Perspektif Ekonomi Islam”. Jurnal Iqtisaduna, 9(1)

Febriyantoro, M. T., dan Arisandi D. (2018), “Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean”. Jurnal Riset Manajemen dan Bisnis Dewantara, 1(2), 61-76.

Heliany, I. (2019). “Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam

Menghadapi Era Ekonomi Digital 5.0”. Destinesia: Jurnal Hospitaliti Dan Pariwisata, 1(1), 21-35.

Hinning, E. A. (2018). “Digital Information and Transformation: an Institutional Perspektif,

Information and Organization”. Journal Elsevier, Vol. 28, 52-61.

Indriastuti, H., Kasuma, J., Zainurrosalamia, S., Darma, D. C., & Sawangchai, A. (2020). “Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda”. Asian Journal of Business and Accounting, 13(1), 241–262.

Ismah, Suhendri, dan Wiwik Kusdaryani (2020). “Pengembangan UMKM Melalui Literasi Digital Pada Era 4.0 Untuk Meningkatkan Minat Berwirausaha”. Altruis, 1(4), 174–81.

Meri Nur Amelia, Yulianto Eko Prasetyo, and Iswara Maharani. (2017). “E-Umkm: Aplikasi Pemasaran Produk Umkm Berbasis Android Sebagai Strategi Meningkatkan Perekonomian Indonesia”. Prosiding SNATIF Ke-4, 11–16.

Rois, I., & Salahuddin, Muh. (2022). “Islamic Microfinance Institutions, Indonesian Economic Democracy, and Development (A Maqashid Approach System Perspective)”. Jurnal Iqtisaduna, 8(1), 1–15.

Sakinah, R. N., & Dewi, D. A. (2021). “Implementasi Nilai-Nilai Pancasila Sebagai Karakter Dasar Para Generasi Muda Dalam Menghadapi Era Revolusi Industrial 4.0”. Jurnal Kewarganegaraan, 5(1), 152–167

Sari, A. P. dkk. (2020). Ekonomi Kreatif. Yayasan Kita Menulis

Sari, M., & Asmendri, A. (2020). “Penelitian kepustakaan (library research) dalam penelitian

pendidikan IPA”. Natural Science: Jurnal Penelitian Bidang IPA Dan Pendidikan IPA, 6(1), 41–53

Sianturi, P. (2017). “Peran Ekonomi Digital Dalam Mendorong Pertumbuhan Ekonomi Nasional”. Jurnal Inspirasi, 8(2), 51-55.

Suryana. 2013. Ekonomi Kreatif, Ekonomi Baru: Mengubah Ide dan Menciptakan Peluang,

Jakarta: Salemba Empat.

Suwarni, E., Sedyastuti, K., & Mirza, A. H. (2019). “Peluang dan Hambatan Pengembangan Usaha Mikro pada Era Ekonomi Digital”. Ikra-Ith Ekonomika, 2(2), 29-34.

Tatas Ridho Nugroho, Nur Ainiyah, dan Dindya Nirmala. (2017). “Pelatihan Dan Pengembangan Usaha Ekonomi Mikro Di Desa Karangdiyeng Kecamatan Kutorejo Kabupaten Mojokerto”, ABDIMAS NUSANTARA, 1(2), 100–105.

Yanis Ulul Az’mi. (2018). “Perpajakan Di Era Ekonomi Digital: Indonesia, India Dan Inggris”. JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi), 4(2), 215-230.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 PRiNEB (Parade Riset Nasional Ekonomi dan Bisnis)

 

Indexed by: