Financial Feasibility and Strategic Development of Creative MSME in Samarinda’s Graduation Bouquet Industry

Abstract

This study aims to analyze the feasibility of the @Kado_unik SME business in Samarinda from marketing and financial aspects. This business operates in the field of creative products in the form of bouquets made of artificial materials, money, and dolls intended as graduation gifts and for other special occasions. This research used a  qualitative and quantitative case study approach with direct interviews, observation, and documentation as data collection technique. The results of this study indicate that from a marketing perspective, @Kado_unik has been able to build its brand through social media, product personalization, and customer engagement. From a financial perspective, the business has recouped its initial capital and generated stable profits. Therefore, overall, this business is feasible for further development.