PENGARUH ELECTRONIC COMMERCE TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK PAKAIAN DI BUNDA CINTA SHOP SANGATTA

Abstract

This study aims to find out the significant influence of electronic commerce consists of variable ease of access, products, and interactive with consumer's decision to purchase clothing products in Bunda Cinta Shop Sangatta simultaneously and partially. Hypothesis testing is done by spreading the questionnaire as many as 40 customers in Bunda Cinta Shop Sangatta.              By using simple linear regression analysis, it can be concluded that there is significant influence jointly of variable ease of access, products, and interactive electronic commerce in the consumer decision to buy clothing products in Bunda Cinta Shop. Variable ease of access is not very significant effect on consumer buying decisions apparel products in Bunda Cinta Shop. Variable product almost no significant effect on consumer buying decisions apparel products in Bunda Cinta Shop. Interactive variables significantly influence consumers' decision to buy clothing products in Mother Love Shop.