ANALYSIS OF FACTORS THAT INTO CONSIDERATION FACTORS IN CHOOSING THE CUSTOMER SAVINGS SIMPEDA KALTIM BANK BRANCH SANGATTA

Abstract

Data processing techniques in this study using computational calculation SPSS (Statistical Product and Service Solutions ) because the program has a high enough statistical analysis capabilities as well as the data management system in a graphical environment using descriptive menus and simple dialog boxes , making it easy to understand how operation ( Lewis , 2007: 1 ) .

Based on the research results , it can be concluded that the factors that are considered by customers in choosing products Simpeda savings on PT . Sengata Kaltim Bank Branch , which consists of product value factors , value of service , personnel value , and the value of the image . It is proven based on the results of a questionnaire in which the respondents chose the answer " Yes " to have higher numbers than the answer " No" to these four factors .

Among the four factors studied, the factors most dominant product value is a consideration in choosing a savings Simpeda customers at PT . Kaltim Bank Branch Sengata . It is shown that the grouping of the results of the product value factor has a value of "Yes " is the highest among the four factors, as much as 281 answers " Yes " that focuses on the administrative requirements are easy account opening so that the respondents chose Simpeda savings products .