AUDIT MANAJEMEN FUNGSI PENJUALAN DAN PELAYANAN KONSUMEN PADA TOKO BAHAN BANGUNAN (STUDI KASUS TOKO GIRALDO DESA KOTA BANGUN IV)

Abstract

Mellindha, 2022, Faculty of Economics and Business, University of 17 August 1945 Samarinda, East Kalimantan, Audit Management of Sales and Consumer Service Functions at a Building Materials Store (Case Study at Giraldo Store Desa Kota Bangun IV) under the guidance of Mrs. Eka Yudhyani as supervisor I and Mrs. Camelia Verahastuti as supervisor II.

This research was conducted to determine the level of efficiency of the sales and customer service functions that are carried out at the Giraldo Store, Desa Kota Bangun IV at this time. The purpose of this study is to carry out a management audit of the sales and customer service function and provide advice or recommendations at the Giraldo Store, Desa Kota Bangun IV.

The data collection technique was carried out by observing and interviewing the management of the Giraldo Store. The analytical tool used was using a checklist on the management audit work paper of the marketing function audit program using a qualitative descriptive method.

The audit results show that the implementation of the management audit of the marketing function audit program with the scope of the sales and customer service functions assessed from an efficient level has been running quite efficiently with a percentage of 64%.

The conclusion from the research is that there are still some weaknesses that must be improved by Giraldo Stores, namely, making written employee assignments, implementing a computerized system, structuring products to tidy up, planning sales targets and making websites to do wider marketing.