PENGARUH FASILITAS DAN HARGA TIKET TERHADAP KEPUTUSAN BERKUNJUNG DI DESA WISATA BUDAYA PAMPANG

Abstract

This research aims to determine and analyze (1) The influence of facilities on the decision to visit the Pampang cultural tourism village (2) The influence of ticket prices on the decision to visit the Pampang Cultural Tourism Village (3) The influence of facilities and ticket prices simultaneously on the decision to visit the cultural tourism village pampang. The theoretical basis used in this research includes facilities and ticket prices on visiting decisions.

This research was conducted on tourists who had visited the Pampang Cultural Tourism Village, this research population used an unknown population category and a sample of 80 respondents was taken using the NonProbability Sampling method with a sampling technique using purposive sampling. Data collection was carried out by distributing questionnaires from Google Form using the Linkert scale to measure each indicator. The analytical tool used in this research is multiple linear regression using the statistical program SPSS version 25.

From the results of data analysis in this research, it can be concluded that (1) the facility variable has a positive and insignificant effect on the decision to visit the Pampang Cultural Tourism Village. By increasing the facilities in the Pampang Cultural Tourism Village, visitors will increase but the number of visitors will not be too large. (2) the ticket price variable has a positive and significant effect on the decision to visit the Pampang Cultural Tourism Village. This means that the ticket prices provided are relatively affordable and in line with visitors' expectations. The better the ticket prices provided, the more tourists will visit (3) Simultaneously, facilities and ticket prices have a positive and significant influence on the decision to visit the Pampang Cultural Tourism Village. This means that if the variables of facilities and ticket prices together which have been implemented are further improved then the decision to visit will also increase.