ANALISIS SOCIAL INFLUENCE DAN ATTITUDE TERHADAP INTENTION TO USE PADA PENGGUNA TIX ID DIKOTA SAMARINDA

Riska Suci Rahmadani Rina Masithoh Haryadi Astrid Napita Sitorus3

Abstract


The objectives of this research are  1). To analyze Social Influence on Intention to use among TIX ID users in Samarinda city. 2). To analyze attitude towards Intention to Use among TIX ID users in Samarinda city.

This research was conducted in the city of Samarinda. The sample 100 respondens using the non probability sampling method with incidental sampling technique. The analytical tool in this research uses Multiple Linear analysis Regression

The research result show that 1). The Social Influence Variable has a significant effect on Intention to Use the reason is because social influence increases with the influence of the sorrounding environment which encourages people to use a new system or servise. 2). The attitude variable has a significant Intention to Use because attitude incereaces with interest making their attitude positive towards using the TIX ID

 


Keywords


Social Influence, Attitude, Intention To Use

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References


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DOI: https://doi.org/10.31293/jma.v13i1.7638

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