PENGARUH RASIO KEUANGAN TERHADAP RETURN SAHAM PERUSAHAAN SUB SEKTOR PARIWISATA, RESTORAN DAN HOTEL DI BURSA EFEK INDONESIA

Abstract

Before making a decision to invest, investors are faced with the desire to obtain a rate of return (return) the maximum value of the investment and the level of risk faced, because investing in the capital market is an activity that is faced with various kinds of risks and uncertainties that are difficult to predict. In this regard, to reduce uncertainty in obtaining profits (return stock) and bear the risks that occur, investors need various information as a guide for deciding to invest in the capital market. One way that investors can do this is by analyzing the company's financial ratios. There are many ratios that can be used, namely profitability ratios, solvency ratios, liquidity ratios, activity ratios and market ratios. This research aims to determine and analyze the influence Return on Asset, Debt to Equity Ratio, Current Ratio, Total Asset Turnover, Price to Book Value partially or simultaneously towards return shares of tourism, restaurant and hotel sub-sector companies on the Indonesian Stock Exchange in 2021 - 2023.

This research was conducted only on tourism sub-sector companies listed on the Indonesia Stock Exchange in 2021 - 2023. Data collection techniques used library research. The sample in this research was 11 companies. The analytical tool in this research uses multiple linear regression analysis.

The research results show that 1)Return on Asset significant effect on return shares of tourism, restaurant and hotel sub-sector companies on the Indonesian Stock Exchange in 2021 – 2023. 2)Debt to Equity Ratio significant effect on return shares of tourism, restaurant and hotel sub-sector companies on the Indonesian Stock Exchange in 2021 – 2023. 3)Current Ratio insignificant effect on return shares of tourism, restaurant and hotel sub-sector companies on the Indonesian Stock Exchange in 2021 – 2023. 4)Total Asset Turnover insignificant effect on return shares of tourism, restaurant and hotel sub-sector companies on the Indonesian Stock Exchange in 2021 – 2023. 5)Price to Book Value significant effect on return shares of tourism, restaurant and hotel sub-sector companies on the Indonesia Stock Exchange in 2021 - 2023. 6) Financial ratios simultaneously have no significant effect on return shares of tourism, restaurant and hotel sub-sector companies on the Indonesian Stock Exchange in 2021 – 2023.