Corporate University: Strategic Tool For Talent Management Development And talent Retention

Netty Dyan Prastika; Dian Dwi Nur Rahmah; Miranti Rasyid; Fara Ayu Solita; Nurafifah Nurdin

doi:10.31293/mv.v8i1.8607

Corporate University: Strategic Tool For Talent Management Development And talent Retention

Netty Dyan Prastika, Dian Dwi Nur Rahmah, Miranti Rasyid, Fara Ayu Solita, Nurafifah Nurdin

Abstract

Human resources are the key to an organization's success. Individual competencies serve as the fuel for achieving organizational effectiveness. A corporate university can be an effective tool for achieving organizational goals, particularly in talent management development and enhancing talent retention. This study aims to explore the role of a corporate university as a strategic tool in developing talent management and retention to improve organizational performance at KDOD LAN Samarinda. Using a quantitative approach, the study involved 46 employees of Puslatbang KDOD LAN Samarinda, who have implemented the corporate university model. The analysis results indicate that talent management (β = 0.509; p < 0.001) and talent retention (β = 0.436; p < 0.001) have significant effects on organizational performance. The combined contribution of these variables to organizational performance reaches 77.6% (R² = 0.776). These findings affirm that a corporate university is an effective strategic tool for integrating talent management with organizational strategic objectives, creating a supportive environment for continuous learning, and enhancing organizational competitive advantage

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DOI: https://doi.org/10.31293/mv.v8i1.8607