PERAN PROMOSI BUDAYA BERBASIS DIGITAL TERHADAP PEMBANGUNAN EKONOMI KREATIF MASYARAKAT DESA BUDAYA SUNGAI BAWANG

Eni Rosita, Titin Ruliana, Andi Indrawati

Abstract


There are still many problems generally faced by the management of Sungai Bawang Cultural Village, one of which is minimal promotion resulting in slow information available to residents in Samarinda and Kutai Kartanegara regarding the existence of this village.  The research method used in this research is a qualitative description approach The two existing Instagrams belong to the private property of one of the residents of Sungai Bawang Cultural Village, who could be said to have lacked promotion and was less active in marketing the culture of Sungai Bawang Cultural Village. It would be a shame if Sungai Bawang Cultural Village cannot compete internationally because this village has the potential to advance in the era of creative economic development which is currently popular among Indonesian people.



Keywords


Creative Economy, Sungai Bawang Cultural Village, Promotion.

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